Episode 168: Marketing Not Working? Human Design Could Help with Adriana Keefe
Do you ever feel like you don’t quite fit in? Or maybe you can’t do business the way all the “business gurus” tell you? You know that feeling when it just doesn’t work, and you’re wondering if you’re the problem? You might want to consider human design.
Today’s guest is Adriana Keefe, an award-winning real estate dropout turned Human Design Coach and motivational speaker. After her own "quarter-life crisis", she is now teaching high achieving women how to create harmony in life and business without sacrificing their goals.
Adriana worked with a business coach, who introduced her to human design and her chart, called a bodygraph. They had dug into Adriana’s story and what was holding her back – thinking she was too much for people, too loud, too annoying.
Adriana says she was always telling herself that she had to sit down and shut up. This understanding was met with instant validation. After diving into human design, Adriana realized she’s a Manifesting Generator, meaning she’s a multi-hyphenate, multi-passionate person who needs to be challenged. Try it, learn it, teach it, and move on to something new.
This went against the story Adriana had told herself growing up: that she was broken and a quitter because she would start and stop things, get bored, and want to move on.
What is human design
Adriana explains that human design is essentially the science of different differentiation. It asks how your energy is different than the person beside you, the person who raised you, and the partner in your life. And then ask how is that energy being conditioned from who you were the moment you were born, to you’ve become based on the people who raised you. Everyone has their own stories.
Human design blends astrology and various philosophies such as the I Ching and Kabbalah to divide your personality into five energy types that are your strategy or authority. These energy types explain how people exchange energy with the world: Manifestors, Generators, Manifesting Generators, Projectors, and Reflectors.
“What I learned in human design was that we’re all conditioned to look and feel the exact same way. We’re all supposed to go to college, get married, procreate, retire, then die. All of us. And how is that? How can everyone be exactly the same?” asks Adriana.
All the little pieces that get ingrained in us; maybe it’s thinking the woman in the relationship is supposed to make less money and be a caretaker. Maybe it’s watching a parent struggle from job to job to make ends meet. As you get older, you have to work through those stories consciously.
Those stories aren’t necessarily true, and they don’t have to be a part of your identity. Human design can help you pinpoint those stories and recognize how to shift what you’re doing, so you don’t feel as though you’re failing or “doing it wrong.”
Strategy based on human design type
Your strategy, based on your type, is how you interact with stimuli from the outside world and your environment. It helps you use your energy to stay in alignment with who you are authentically. The goal is to stay in tune with your body and energy because that makes you magnetic and allows you to attract what you’re looking for in life.
Authority and human design
Your authority is the way you make decisions based on your energy type. If you think about it, everything from the moment you wake up in the morning to the moment your head hits the pillow is a decision. It's all about getting out of the head because that's where the stories lie. That's where the conditioning is, and instead, it gets into your body. Your body's telling you to answer for me.
For example, Adriana says she has a defined solar plexus; she has emotional authority, which means that I have a lot of emotions that range from high to low. It's like a rollercoaster and what I would use to do is be a very impulsive person and I would say yes or no or yes to anything that excited me¬¬ right away. Later I ended up regretting that it wasn't the right decision. What I need to do, my decision-making authority, literally needs to wait to find that clarity. She had to take a wait-and-see approach.
That's what your authority is doing. It's teaching you how to tap into your body consciousness to make decisions that are an alignment for your energy.
How to apply human design to business
When Adriana first launched a beta program for her business, she found a need. People were asking how to use their energy in business and for clarity around their careers. She found people were sick and tired of using marketing strategies and tactics that everyone said would work – but didn’t. It led to them feeling like failures.
For example, asking how do I market based on what my energy is like? If one person writes a blog post and another person writes a blog post, one of those will be way better and attract more people than the other. Well, why is that?
You could say one's a bad writer, but you could also say someone's energy is not in writing blogs and that's not the right path for them to take.
Most people don't know that. They think they're supposed to build their businesses the same way. Within the program, her participants were able to tune into their energy and make decisions that made them love their work again. Adriana says whether it’s your personal or professional life, human design helps you shift and recognize what your body and soul needs to feel GOOD.
Let’s get to it!
