Episode 1: Don’t Live A Life of “Almosts”

One of the marketing tips I hear most often is that you need to put your personality into your business and your brand. You are your brand. But how do you actually do that? I’m happy to let you know that the name of this podcast is a great example.

Let me explain: My family is media crazy: TV shows, movies, all of it. Friday movie night is sacred in our house. I remember one of my favorite scenes in “The West Wing” comes right before President Bartlet is set to go on stage to debate during his re-election campaign. He’s getting ready and he says to his wife, Abbey, that he wishes he had the tie Josh was wearing because it had “a lot of juice in it,” and they start talking excitedly about the cause. She looks him right in the eye and says, “Game on, boyfriend.”

The look of love on both their faces, it warmed my heart and it excited me. Because he’s out there fighting for his position. He’s fighting for what he loves, and he turns to the person he loves most in the world for encouragement and support. And what does she do? She cuts his tie. Clean off with scissors. Of course he gets Josh’s tie and she ties it for him before he goes on stage.

So that scene gave me the phrase “game on.” I love the energy behind it. It’s encouraging, inspiring.

I want to be the person you turn to when you’re saying, “I dont’ know if I can do this.” I want to be the person you turn to when you aren’t believing in yourself. I want to be the person that you turn to when you’re not sure you're on the right path, and I will be here to remind you that you have a reason for being here. You have something that other people need, you have life lessons that others need, and you have a vision that needs to be shared.

When I say game on, that’s what I’m talking about. You have been given the talents, the experiences, the hobbies, the experiences that you have been given because somebody out there needs you. That is a promise.