Episode 124: Why “Helping Everyone” Means You Help No One
I’ll be honest: Figuring out how to “niche down” (a phrase I hate, by the way) is scary AF. It is.
You might worry that you’ll be stuck serving one type of person for the rest of your life or that you’ll only be able to help in one specific way. Even worse, you might have no idea at all.
Listen, it’s scary when you first start running your business. You need cashflow, so the temptation to say yes to anything and everything is real. And honestly, it’s not the dumbest thing in the world to do, especially if you’re not sure what you really want to be doing day in and day out.
This week’s guest is Hailey Rowe. She’s a marketing/sales coach and strategist for online coaches and service providers who want to gain more clients online consistently, grow their business to full time, and rock their sales without self-doubt.
She shares her business, marketing, and mindset tips in her Health Coach Nation Podcast and in the Health Coach Nation Facebook Group (Facebook.com/groups/healthcoachnation).
She can also help you build your leads and calls with potential clients with Linkedin Lead Generation. In this episode, Hailey shared that while she’s moved on to using more platforms, LinkedIn is still her favorite place for people to start.
Since 2010, Hailey has worked in the coaching industry, as well as in business development and marketing for several wellness companies and startups. She’s also a certified behavioral change specialist and human potential coach.
Hailey’s philosophy: You can have an amazing service and potential impact to make, but without a strong mindset and sales and marketing plan, your business will remain a hobby. To learn more about Hailey, go to haileyrowe.com and gopowerplayer.com, or connect with her on Instagram.com/hailey_rowe.
If you’d like to follow Hailey on social media, here’s where you can find her:
- Website: www.haileyrowe.com
- Instagram: www.instagram.com/hailey_rowe
- Facebook: www.facebook.com/officialhaileyrowe
She also has her own podcast, Health Coach Nation, which you can find here: https://podcasts.apple.com/us/podcast/health-coach-nation/id1305968926
If you’d like to take advantage of Hailey’s offer, you can find her free Overwhelm Master Class & Cheat Sheet, here: https://haileyrowe.kartra.com/page/overwhelm
Other Game On Girlfriend podcast episodes you might want to check out:
Is Your Brand Confusing Customers?
The ONE Thing That Will Never Steer You Wrong
How to Be Great in the Face of Uncertainty
You can check out our podcast interviews on YouTube, too!
