Episode 17: What The Heck Is Content And Why Is It “King”?

Content is king with Abby Herman

What the heck is content anyway, and why is content king? You’ve heard it before, especially if you run a business…

But content is king and content is more than blog posts.

Yeah yeah…that’s all swell and everything, but did your neck just twitch? Did your heart sink just a little bit when I said that? If so, you’re totally not alone.

Do you really need to have an email list? Are you supposed to be on every single platform?

Why do you have to produce content? What if you don’t even know what it means to “produce content”?

Oh boy, I feel you sister. I really do. And that’s one of the reasons I’m so excited to bring you this week’s episode with content expert, Abby Herman.

Throwing around content for the sake of putting content out there is a waste of time and money. It’s critical that you understand how to plan your content It’s so much smarter for you to actually create a strategy to get your message out there to the people who’re waiting to hear it.

And honestly, right now, with the whole world going online more than ever before, it’s super important that you understand what content really is.

And let me tell you something, content is more than blog posts. And it does turn out that content is king.

It’s emails, speaking, being a guest on a podcast, hosting your own podcast.

It’s video, social media, building relationships.

Every business needs to have one PILLAR content platform–a blog, a podcast or a YouTube channel. I’d love to talk about why this is and my definition of pillar content.

In this episode, Abby walks us through what a pillar content platform is, how you can use it and how you can create even more content from just that one pillar.

By the end of this episode, you’ll get that yes, you really do need to create content (consistently) but it’s not as overwhelming and confusing as so many people make it. With just a little bit of guidance, you can do a LOT!

So who the heck is this amazing Abby Hermann who’s going to talk to us about all this?

She’s a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies. In other words, she helps them see that content is king.

She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy.

She also hosts a growing membership program to help newer business owners so they can create their own content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.

Now, more than ever, it’s critical that you understand how to communicate your message and that you deliver content that clicks with the people who need you most.

Learn more about Abby, on her website, or you can follow her on social media: Instagram, Facebook and LinkedIn.

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