Episode 146: Get Paid to Be a Speaker, with Jenn Espinosa-Goswami
We have to get our message out to more people. Speaking is a great way to add value when people can’t afford to work with you or aren’t interested in working with you directly.
You can share the message they need to hear to move people and connect with people. We need to know that we can connect with our fellow humans. We need to know that what we are experiencing matters — and speaking is such an extraordinary way to do that.
Our guest, Jenn Espinosa Goswami, is a professional speaker and holistic wellness coach at Weightless. Jenn first shared her story of losing 100 pounds at Toastmasters. She took this organic experience of speaking about the struggles she went through and the mistakes she made along the way and distilled it for the people she works with.
Jenn says there are people who take stories and examples and case studies and successes that they've experienced in their own life and pay it forward to people in their audience who are ready for that message.
It's a very humbling experience to say, “Oh, I could impact other people just by sharing something that I experienced in my life.’ I think that's the most powerful thing you can talk about.
She says speaking is not an identity and you don’t need any marketing collateral to become a speaker. You just have to do it. If you don’t have an audience to consistently speak to, deliver value to someone else’s audience.
Jenn helps people identify topics and understand the speaking cycle of promoting yourself, pitching yourself, and how to make connections when you need to find your audience.
She notes that one of the hardest things you’ll do once you’ve decided to become a speaker is choose your single signature topic. When event planners are looking for speakers, they won’t necessarily care about your name or where you’ve been featured — they’re going to choose your topic first.
So, if your topic isn’t amazing and doesn’t fit what they’re looking for, they’re not going to hire you.
That doesn’t mean your story or topic isn’t profound. One of the great things about speaking is that it gives us the ability not only to self-reflect, but also to learn and share in a way that anyone can understand.
And speaking can help business owners in different ways. Jenn says she has clients who want to get paid to speak and leave, whereas others don’t need to get paid to speak, but want to sell their programs. No matter which goal you have, Jenn breaks down some tips for applying to speaking opportunities and what you need to get started.
Let’s get to it.
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Jenn has made it easy to get started with knowing exactly what you need in your Signature Speech with this free template, including an outline and how to determine what makes your speech successful. Download your copy today: https://bit.ly/signaturespeak
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Honest Conversation With My Podcast Agent, Julie Fry
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