Episode 284: Why Marketing Online Feels Awful with Authority Coach Christine Blosdale
Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor.
We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to.
It’s not about what’s trendy. It’s not about looking good. It's about you. And it's about your energy. If you are exhausted from trying to show up to check all the boxes that someone else thinks you need to check -- there's nothing wrong with you, it's what I believe to be the crux of imposter syndrome.
If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it the “white broligarchy way”, but in the, “Hey, I have this amazing thing and I think I can help way,” -- this is going to be the episode that's going to help you get there.
Our guest, Christine Blosdale is the expert authority business coach. She has over 25 years of experience and she's recognized as an expert in motivating and inspiring others to share their unique gifts with the world.
She successfully guided more than 500 business owners, coaches, authors, and nonprofits in developing and expanding their brand and business, helping them achieve magnificent growth and success. She's also a five times number one Amazon bestselling author and audiobook producer, with notable works including the “Social Media and Branding Survival Guide” and “Podcastonomics”.
What Christine has done is really look at her natural expertise and how she could turn that into a career for herself. If you've been feeling stuck about how to market and how to show up just as yourself, you're going to want to pop in those earphones.
Authentic content creation
Christine says her whole trajectory has always been about helping people and creating. From speaking the truth in assessing a client’s work, to helping them share their natural gifts, she says it’s about zeroing on each person’s individual superpower to create that authentic content.
“I use my intuition when I'm working with clients to see their expert authority, their gift,” says Christine. “If they're not conveying that in a real clear way, as a lot of business owners, a lot of entrepreneurs do, then they need just need help in getting the word out the message.”
She remembers helping her mother get ready for work each day. Her mom would always ask how she looked, seeking Christine’s opinion.
“At a really young age, I think that formulated something within me that, oh, I have value in what I, you know, what I think,” says Christine. “To this day, if I go to a hotel or a spa or wherever, a restaurant, I'll pick out the things that they're doing well.”
This extends to her clients. She says especially as women, we suffer from limited beliefs about what we can accomplish and imposter syndrome.
“My job is to really dismantle all of that, because the stories that we say to ourselves, even when we're at the top of our game and where we've got such great skills and wisdom -- it's that story that we're not good enough; who's gonna listen to me?”
Christine says people stepping into their passion and acknowledging their strengths isn’t ego or arrogance. It’s tapping into who we were, not who the world wants us to be. You can’t be an impostor if you’re being your authentic self.
“You'll reach a certain age and reach a certain point in your life and you'll look back and you go, ‘Oh wow. I did all this for other people but what I could have done is at least tap into those passions that are important to me.’ You could have even been a better role model.”
From desperation to authority
Christine says a common challenge for her clients is visibility. Often, when she looks at their website and socials, she finds the scent of desperation in their content.
“No one wants to necessarily go onto a sinking ship,” she says. “That is a real game changer for people because it flips the script. … It's, ‘hey, I'm here. This is why I'm so confident in what I can do.’”
Christine says it’s important to look at the socio-cultural landscape. People are moving away from the Kardashians and Dynasty-type perfection. They’re looking at content creators and speakers who are authentic and relatable.
“You want to have that authenticity and that relatability going out so that your people will come to you,” says Christine. “The less perfect you are, the more people are going to be attracted to you.”
It also takes the pressure off because rather than performing, you can feel like you’re showing up.
Power of podcasts
Christine worked in broadcast journalism for 20 years; she knows the power of a microphone and the art of the interview.
“It's such an intimate art form that we, it's just, it's a brilliant way of conveying story and talking about our lives and sharing so we can see that we are relatable, that people can relate to it, or have empathy for.”
And there is the ability to connect with millions of people around the world. Hosting a podcast can showcase your talents, but also, as a guest, you can reach audiences you couldn’t normally reach.
“It’s a wonderful symbiotic way of getting outside of that silo, that little entrepreneur silo, because we can get very isolated,” says Christine. “There’s an intimacy there that is just so beautiful.”
You can also repurpose the podcast into other forms of content, and there is no algorithm getting in the way. If you’re subscribed to a podcast, you’ll find out when the next episode comes out.
“All of my best-selling books, all of my five have been repurposed content from me speaking on podcasts, in webinars, as a host on a show,” says Christine. “It's an equal playing field, and you just get it off of people's energy and what they're saying.”
Binge More Game On Girlfriend™ Podcast Episodes
Something Just for You
Freedom in your business is here. Make revenue that allows you to exhale. Grab my free Freedom Calculator below, and know exactly how much your business needs to make so you can be FREE.
Thanks for subscribing! Check your email for further instructions.