Episode 292: Business Success Isn’t a Race. It’s a Frequency: What Happens When Strategy Isn’t the Answer Anymore
Business Success Isn't a Race. It's a Frequency: What Happens When Strategy Isn't the Answer Anymore
Are you building a successful business but still feeling stuck? You might be forcing outcomes instead of finding your natural flow. Here's how to shift from strategy-focused to frequency-focused growth.
About Sarah Walton
Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.
After 18 years in business, I've learned something powerful. It challenges everything we're taught about success.
Businesses don't fail. They quit.
There's a huge difference between the two. Understanding this could transform your business forever.
Why Strategy-Only Thinking Fails
Most entrepreneurs get trapped on what I call the "strategy hamster wheel."
First, you implement a funnel. Then you optimize social media. Next, you launch a marketing campaign. You see some results. But then it stops working.
So you pivot to the next strategy. Then the next. You're constantly chasing the magic formula.
However, here's what I've discovered working with hundreds of women entrepreneurs:
90% of sales is your energy. Only 10% is what you're selling.
Your prospects feel everything. They sense when you're desperate versus abundant. They know when you're authentic versus trying to be someone else.
This means that the entrepreneurs who consistently hit their revenue goals aren't necessarily the ones with the best products. They're the ones with the best energy.
The Magic Jeans Story: A Lesson in Receiving
Let me share a story that illustrates this principle perfectly.
I have a jean obsession. I'm constantly searching for the perfect pair.
A few months ago, I discovered exactly what I was looking for online. Small-batch, handmade jeans in a beautiful cream color. I had them in my cart, ready to check out.
Then I stopped myself.
"Sarah, you have enough jeans," I said.
Instead of buying them, I closed my browser. Furthermore, I made a simple request to the universe:
"I'd love these jeans. See what you can work out."
Ten days later, something amazing happened.
I was visiting a friend who gets clothing for influencer work. She asked, "Do you like this brand?" She showed me the exact same jeans.
Additionally, when I told her they were my favorites, she said something incredible:
"What size are you? I have a white pair in this cut. The company accidentally sent me two pairs."
It was the exact pair. My exact size. The exact color and cut I had wanted.
This taught me everything about how business really works. You shift from chasing to receiving.
Your Body Already Knows Abundance
Consider this amazing fact:
Six trillion operations happen in your body right now. Cells fight germs. Blood flows. Your brain processes information. Your heart beats.
All of this happens in perfect coordination. Furthermore, it requires zero conscious effort from you.
Your body doesn't hold meetings about oxygen allocation. It doesn't panic about resource distribution. Instead, it operates from abundance. It trusts that the system works.
Yet in business, we panic constantly.
-
- "Is there enough market share?"
- What if my strategy doesn't work?"
- "Am I doing this right?"
What if you ran your business like your body runs itself? You'd trust the process. When you consistently show up with your gifts, everything else falls into place naturally.
The Conversations That Create Your Reality
Your life consists of daily conversations. Moreover, the quality of those conversations determines everything.
Are you having five-year-old conversations?
- "They didn't listen to me!"
- "It's not fair!"
- "I can't do it!"
Or grown-up business owner conversations?
- "How do I package this better?"
- "What's the solution here?"
- "What did I learn from that?"
- "What's my next angle?"
The loneliness factor in entrepreneurship is real. It's also harmful.
However, isolation isn't inevitable. It's a choice.
When you surround yourself with the right people, everything changes. They understand that setbacks are just data points. As a result, you stop seeing problems as failures. Instead, you see them as course corrections.
Real Results from Energy Shifts
Inside my Abundance Academy, I've watched remarkable transformations. Women achieve incredible results not by finding better strategies. Instead, they shift their energy and approach.
Our clients have:
- 7x their revenue year-over-year (not double or triple—seven times)
- Triple their income in a single month
- Scale sustainably without burning out
How is this possible?
Because when you shift your mindset, your energy changes. When your energy changes, you become magnetic. Furthermore, when you're magnetic, sales happen naturally.
From Chasing to Receiving: Your Action Plan
Step 1: Stop Chasing Customers
Instead of pursuing every potential client, try this approach:
- Lay out value like breadcrumbs
- Let them come to you
- Focus on serving authentically
- Stop convincing desperately
Step 2: Make Clear Requests Without Attachment
Like my jeans story, be specific about what you want. However, release the need to control how it happens.
- Ask the universe clearly
- Then trust the process
- Stay open to unexpected paths
Step 3: Build the Right Community
You need people in your corner who understand something crucial. Challenges are course corrections, not failures.
Additionally, the quality of your support system has a direct impact on your business results.
Step 4: Align with Your Purpose
Remember this important truth:
You were given specific talents for a reason. You have unique experiences and expertise. Someone out there needs exactly what you offer.
Step 5: Trust Your Nervous System
Your body knows when something feels aligned. It also knows when something feels off.
Therefore, learn to trust those instincts. Stop overriding them with logical strategies that don't feel right.
The Truth About Sustainable Scaling
Sustainable business growth isn't about working more hours. It's not about implementing more strategies either.
Instead, it's about becoming the person who can hold larger results. Someone who doesn't break under pressure.
Here's what really determines your success:
- Your nervous system either supports or sabotages your next level
- Your relationship with receiving determines your revenue ceiling
- Your energy creates results more than your expertise
This isn't about working less. Rather, it's about working differently:
- From alignment instead of anxiety
- From trust instead of force
- From flow instead of friction
Ready for Your Next Level?
Have you built a business but still feel like you're forcing every outcome? Then it's time for a different approach.
The women who thrive understand something important. Business success isn't a race you win once. Instead, it's a frequency you learn to embody.
Here's how to get started:
The Abundance Academy helps women scale with soul, strategy, and sanity. We work on two crucial areas:
- The mindset blocks that hold you back
- The practical strategies that move you forward
Book a free 15-minute call with me to explore your next level of growth.
Your Business Isn't Broken
You're not behind. You're not missing some secret formula.
Instead, you're ready to operate from a different frequency. One where success flows naturally, rather than feeling forced.
The game is on. Abundance is your natural state. It's time to remember that.
Ready for your next level? Apply for The Abundance Academy here or book a consultation call here to get started.
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