Episode 6: Is Your Brand Confusing Your Customers?

Do you have clone syndrome? Do you fall in love with someone else’s brand and you can’t seem to figure out how to create your own branding?

Yikes. That can leave your customers totally confused, which is the death of revenue.

How the heck are you supposed to stand out these days?

It’s crowded out there, and if you’re an entrepreneur, the pressure to stand out is no joke.

But if you’re suffering from clone syndrome, you’re actually prohibiting your potential clients and customers from finding you.

I know I’ve certainly felt it.

Let’s say I’m looking for a graphic artist, or for support for one of my events. It leads me to start researching the best people in the industry. But after the third website, much to my disappointment, I can’t even tell them apart.

If this is something you’ve dealt with, you’re going to love today’s episode.

I sat down with Mallika Malhotra of MIkiFoto + Co to ask her about her branding expertise. She’s a brand photographer, branding mentor and author of The Brand Photography Playbook.

After working in corporate advertising for years, Mallika now helps women entrepreneurs master their stories, stop hiding and show up as the face of their brands. This helps them create a business that makes customers, swoon.

She’s a strong believer in getting out of your comfort zone, taking action and implementing ideas. Because women are leaders.

Her friends and clients call her the brand energizer!

When she isn’t taking pictures or building brands, she’s at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

I’m so excited to bring her on the show because of her expertise.

Here’s what we’re going to cover in this episode:

It’s time to stop hiding and starting being the leader you are.

You are the face of your brand, whether you want to be or not. If that scares you in any way, Mallika’s going to walk you through exactly what she tells her clients when they get nervous about getting in front of the camera. Facing that fear and doing it anyway is part of your personal development and growth as a business owner.

Don’t be afraid of it, and make sure you find someone like Mallika who can support and guide you to remind you of why you created your business in the first place.

The other thing we talk about is how often you should freshen up your brand.

As a business owner, it’s your job to make sure your message is consistently relevant.

I love how she talks about your brand as a living breathing representation of you. Because it’s not something you set up once and leave alone for years at a time.

Mallika even shares how she’s evolved her own brand, which is pretty cool, because it’s the same for all of us, right? Your brand is an organic changing thing that moves with you as you grow.

Finally, we’ll talk about how to avoid offering schizophrenic branding when changing too quickly, following every single trend and confusing your audience.

Mallika shares her fresh new program, Brand Attraction Society, and we talk about the importance of investing in yourself by honoring the expertise and value that other experts can bring to your business and your life.

That will help you create a relationship that you’ll be developing over time, and you’ll pay more attention to what you’re learning and how you’re growing.

Are you as excited as I am about figuring out how to create your own branding? I thought so! Let’s get to it.

If you’re interested in joining Mallika’s amazing new Brand Attraction Society, you can check that out by clicking here.

It’s subscription membership dedicated to branding with easy access to a mentor, curriculum and community for only $97 a month.

If you’d like to check out The Brand Visibility Booster, which will show you the power of visual storytelling and the 6 key images every entrepreneur needs, click here.