Episode 261: 3 Trends to Boost Your Service-Based Business in 2025
If you are looking to make a difference based on your passion, your experience or your expertise, and you're looking at 2025 going, what the heck are we going to do? Let’s talk about the top three trends you're going to see as an online business owner in 2025.
Trend 1: Increased use of AI
This business trend isn't going anywhere. How are you going to use it? Have you noticed how many people are starting to sound the same? I want you to look at your AI produced content and remove the words unlock, and embark. I don't want any rockets in your copy. You know what I'm saying?
Don’t have it be obvious.
As you're looking to build your business, make enough money to pay yourself, make sure your family has what they need, hire the right people, hit new financial goals you've never seen before, and have enough time to create beautiful content, use these tools that we have access to.
I think they can help you brainstorm. That’s where I'd love to see you use them the most, is give me ideas for what are different ways to say this. How many people are actually suffering from this? What are people searching for when they're upset about XYZ? Those are the different ways that you can start to use AI to support your content creation.
Use these tools to help craft an outline of what you'd like to be saying. And if you’re going to use ChatGPT (or my personal favorite, Claude), don’t just copy and paste it. It’s really transparent when someone is using AI copy that they haven’t put themselves into in any way, shape, or form.
All of these tools are going to get smarter. They're going to get better. Still. Don't copy and paste it. I want you to take the time to ask yourself if that's how you talk. If someone's reading it, can they hear your voice? Does your brand shine through? Are you actually speaking to them, or is AI speaking to everyone because that will kill your business in 2025.
Trend 2: Micro communities
We have all of these different people teaching very similar things. So how the heck are you supposed to stand send out in 2025? What you can do is start to really think of your people as a tight little baby community, or micro community.
What I mean is you know who you’re speaking to. It takes work to understand who your micro community is – a lot of people call it niching down (but I don’t like that!). We’re talking to people.
So, micro communities have these similarities that bring us together. Making more money is business is mine. Heart centered, passionate women who've started to have some success in business but they're hitting plateaus and they're not growing. Those are my women.
We talk about that. We talk about your next 90 days. We talk about how we're going to get you to hit your next big, huge financial goal, and what is that going to take from you if that calls to you. You know you're one of my people. That's my micro community.
When coaches tell you to niche down, what we mean is find your micro community. That doesn't mean you never talk to anyone else. You can talk about different problems that lead right into your micro community. You can talk about different solutions that read right into your micro community.
In 2025 let’s break this idea of “niching down” wide open because it has locked people into only saying “I work with women who want to grow.”
But that woman might be asking, “how do I deal with my spouse on XYZ? … What happens when I want to balance motherhood with business … What happens if I cannot break the $500,000 mark?”
Those are all conversations that my micro community is having.
It is so loud out there. You need to know exactly what you need to say to call in your person.
Trend 3: Authentic content
I want to call it authentic content – I know, I know…bear with me. The more you can show up as you, really you. This idea of perfection, this idea of having your identity wrapped up in who you are online, it's very dangerous.
If you put your value and your self-worth on the line when it comes to what you produce, whether it's your business, your content – that is not you.
You have to remember that is a representation of how you are helping people make their lives better. As a service-based online business, you are looking to make other people's lives better. Get your ego out of the way. Create awesome value-based content that is probably imperfect, and you will attract exactly who you want to attract.
I am talking about creating content that pulls in your perfect person because they love it. I know the people who are attracted to working with me are people who get that I tell the truth. I'm very transparent. I think that is really one of the things I offer that so many coaches don't.
If you want to be successful as a service based business online in 2025, show up as you stop trying to be other people. Don't pretend you're someone other than you are. Let's talk about what you're offering to the world, who it helps and the problem it solves, and that will help you be successful in 2025.
Now, before I wrap up this episode, there's one more thing I want to leave you with: Find the joy in your business again. On the daily, who are you looking to help? How do you want to change this planet? We got a lot going on, and I really believe we probably need you and what you're here to offer.
You're here to do what you are here to do, and don't let anyone take that from you. In 2025, it is time for you to shine as yourself and grow your online business. Because over here at Team Sarah, it's our job to put more money in the hands of more women. Happy New Year, and let's make this one great.
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