The numbers on your books are nothing to be scared or ashamed about. In today’s episode, I chat with reformed CFO Danielle Hayden about how data can empower you and your business.
After spending 10+ years in the boardroom as a corporate finance officer, Danielle has now found her sweet spot as the CEO of Kickstart Accounting, Inc., where she helps business owners with bookkeeping, financial analysis, and education. She is also the author of the Profit Planner book series.
Tracking and understanding the data changes your mindset, says Danielle. She says as business owners, we have a tendency to make things seem worse off than they really are. But looking at the data, you can track the numbers to progress and find strength and encouragement.
Danielle reminds us there is nothing to be ashamed of when it comes to the numbers. Entrepreneurship is not a pass or fail system. You can separate the person from the business and ask yourself: What worked? What didn’t work? How can I use these numbers to improve?
Use the numbers for data points. Use the numbers to grow without judgment.
Danielle believes in creating a culture of financial accountability and throwing out excuses like, “I’m a creative, I’m not a numbers person.” You can likely build strategy for business decisions with data you have on hand already and own your success.
Pop in those headphones, and let’s get to it!
You can find Danielle's free gift for listeners: Guide to create a financial dashboard here.
If you’d like to follow Danielle on social media, you can find her here:
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