Episode 346: Certainty Is a Skill (And You Can Learn It)

Sarah Walton talking about certainty vs confidence in business — Game On Girlfriend® podcast Episode 346

Certainty vs. Confidence: Here’s the Real Difference Most of us were taught that certainty means confidence — that bold, “everything always works out for me” kind of energy. It doesn’t. Confidence is built on evidence: the more competent you become, the more confident you feel, and the more confident you feel, the more competent you…

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Episode 340: How to Map a Customer Journey for Your Small Business

Sarah Walton explaining how to map a customer journey for small business — Game On Girlfriend® podcast Episode 340

Why Your Customer Journey Matters More Than Any Tactic Some women seem to market without even trying. Their posts land, their emails get opened, their offers sell. Meanwhile, you’re doing all the “right” things and still hearing crickets. It’s not because they’re naturally gifted and you’re not. They’ve simply mapped out their customer journey —…

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